The Project
The Fresh Fare Farms Multi-Channel Ad Campaign was an assignment for my coursework at Southern New Hampshire University. It involved designing a magazine ad, animated banner ad, and multi-panel social media ad for the fictional meal delivery service, “Fresh Fare Farms”. The target audience was young adults, ages 18-30, making sure to appeal to both college students, working professionals, and people with children.
Design Process
The design process for this campaign involved creating a mood board with various images, as well as selecting shapes and colors from a provided style guide. The logo and colors were already chosen as part of the prompt. Each assignment involved learning new skills, such as how to create animated GIFs and design multi-panel social media ads. This project was designed to teach us how to create a multi-channel advertising campaign that looked cohesive and professional.
Magazine Ad
Animated Banner Ad
Multi-Panel Social Media Ad
