The Project
The Metromoheim Museum print campaign was an assignment for my coursework at Southern New Hampshire University. It involved designing a magazine spread, newsletter, greeting card, and artist catalog for an upcoming art show for the fictitious Metromoheim Museum. The target audience was museum visitors and donors, consisting primarily of adults in the 30-65 age range.
Design Process
My life has been full of art-related experiences. I’ve worked in the field of art museum education, my husband is a preparator at an art museum, and for several years we led student art trips to New York City. Drawing upon these experiences, and using the provided images from the course materials, I came up with a color palette and theme that I extended across each of my designs for this project.
Greeting Card
Museum Newsletter
